Functional Art
Key Objectives
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Provide a versatile and stylish functional art piece for B2C customers.
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Offer customization options to suit individual needs and preferences.
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Enhance small-space living by combining decor with practical functionality.
The Versatile Art Tray
Overview
This functional art piece is designed to serve as both a framed wall art display and a tabletop serving tray. Customers can choose between a pre-framed print or a customizable frame to personalize with their own sentimental items. Its modern, space-saving design ensures both aesthetic appeal and practical use in any home.
Key Features & Solutions
1. Two Purchase Options
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A complete set with a framed print, ready to display.
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A standalone frame for personalization with keepsakes.
2. Multi-Functional Design
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Serves as both a decorative wall piece and a functional serving tray.
3. Space Saving & Practicality
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Ideal for small living spaces, reducing clutter while maximizing utility.
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Designed to lean seamlessly against a wall when not in use.
4. Protective & Durable Elements
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1/16-inch acrylic layer safeguards the artwork or keepsakes.
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Bump-ons on the base ensure surface stability and protection.
Challenges Addressed
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Lack of customizable, multi-use home decor solutions.
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Need for functional, stylish designs that cater to small-space living.
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Ensuring stability and durability in a dual-purpose product.
Results & Impact
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Increased Sales & Customer Demand: The dual-purpose design attracted both art enthusiasts and practical home decor buyers, leading to strong sales across both product variations.
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Market Differentiation & Competitive Edge: By merging functionality with aesthetics, the product stood out from traditional wall art and home accessories, reinforcing the brand’s innovative positioning.
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Optimized Inventory & Cost Efficiency: The modular design streamlined production and inventory management, reducing overhead costs and improving supply chain efficiency.
Year: January, 2025
Material: Poly-wrapped wooden mouldings, Chipboard Pad, 1/16 Acrylic, Aluminum Tabs